Boston company uses gamification to encourage salespeople, waiters

Wednesday, July 24th, 2013 By Jack Nevison

As this blog has written previously, gamification offers project managers a unique and effective way to learn the skills they need to achieve and maintain their PMP® certification. Recent reports show that other industries are also making use of this concept.

According to the Boston Globe, Boston-based company Objective Logistics has raised $5.3 million in Series A funding. This is excellent news for a company that has developed software using gamification principals to teach employees in the retail and restaurant industries how to excel at their jobs.

The software, called Muse, is an "artificially intelligent labor tool," according to a statement issued by the company. The program ranks employees based on their job performance and encourages them to compete with one another in a "fun and competitive environment." The highest-ranked workers may then enjoy such rewards as their choice of the best shifts, as well as other prizes.

In addition, Muse can collect data from customers to show employees how to engage with them in a friendly and effective manner.

"The adoption of Muse by our customers, and the positive effect it is having on sales and service, is both gratifying and exciting," Philip Beauregard, Objective Logistics co-founder and CEO, said in a statement.

New Leaf Project Management uses similar principles with its QPM™ series of games, which are available on the iPhone, iPad and iPod Touch. Project managers who play the series can earn PDUs to maintain their PMP certification. PMP-certified managers will be more employable when searching for work, and more capable when on the job.

"PMI," PMP," and "PMBOK" are registered marks of the Project Management Institute, Inc. All rights reserved.

"QPM" is a registered mark of New Leaf Project Management. All rights reserved.

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